The trademark photo from the Ashley Madison website. |
What goes on in the dark, comes out on the Internet
How the Ashley Madison brand is handling the breach of their data.
Want to cheat on your spouse? There is a website for that and it’s called Ashley Madison. The dating site prided itself on providing to help people cheat on their spouse with guaranteed anonymity. The website’s tag line is “life is too short, have an affair,” and it has over 32 million members. Unfortunately, hackers decided to breach the site and threaten to expose the member’s financial and personal information.
This
isn’t the first time hackers have breach the data of a huge company. Not too
long ago Target and Sony were targets of a massive data breach. Hackers are
constantly finding new ways to breach into a huge companies system because they
know the information there is valuable information. There have been reports
that two people have
committed suicide and Josh
Duggar has been accussed of having an account. It seems as though this
incident is becoming worse by the week as new information continues to be
revealed.
Is there
a way Ashley Madison can make a comeback? According to a news article by PRWeek, Mike Paul, The Reputation Doctor, stated “Ashley Madison's response should be to
apologize with full accountability for its data breach and either prove to its
customers that they have invested in and perfected its data security to
guarantee there will not be another breach (which it can never do) or shut down
permanently.”
I agree
with the above statement. I would advise Ashley Madison to showcase to their
customers that they are taking the necessary steps to resolve this issue and
prove to its customers that the security will be improved. The company has done
neither. The company would have to re-brand itself completely if it wants to
stay in business any longer.